Affiliate Marketing is a digital, performance based media channel where an online merchant with a transactional website rewards a specialist commission for bringing extra audience to his website.
The merchant’s goal to use affiliate marketing is to increase targeted traffic to their website. Such a specialist, an affiliate marketer, can be an online content writing publisher from a blog or may be an intermediair who owns email marketing lists. Nowadays, online retailers prefer good affiliates over simple media advertisements as they now not only have to take in account the land based competition but also the online competition. Affiliates are often considered an online sales team that work only on commission. Affiliates implement their own marketing strategy and hope their efforts bring new business with the result of getting rewarded commission for it.
The gambling industry, gaming industry and online dating industry lend themselves the best for affiliate marketing because of the fact that there is no physical product to be promoted that can actually be touched.
Affiliate marketing for Apps
Going mobile is the new trend that is here to stay and reflects in mobile affiliate marketing being on the rise. Mobile gambling is growing more popular every day. The expectations are that over 60% of all revenue made online will be from mobile devices. This relatively new development in online marketing for now has two major revenue models. The first is where the app developers, thus affiliates, receive a commission for inserting links in the app that leads potential consumers to the merchants’ e-commerce website. The other pricing model is to simply earn revenue when an application is purchased and has been downloaded .
No matter the product, nowadays, every marketing strategy contains at least a little affiliate marketing, one way or another, hence the wide range of program tools for affiliate marketing. These tools give publishers or affiliates a lot to work with and range from being simple and fast to very time-consuming and slow. The most popular and well known tools are probably content writing, SEO (search engine optimization) and social media.
The downside of the endless opportunities that come with affiliate marketing is its vulnerability for fraud. Some examples of the most common fraudulent practices are:
- Spamming: Although people think immediately of e-mail spamming, there are much more variations of spamming, i.e. online classified ads spamming, instant messaging spam, ….This practice is being done with help of a messaging system that sends out mass emails.
- Stolen Creditcards: Purchases made with stolen credit card, whereby the purchase will be refunded later but the merchants already rewarded commission to the affiliate. So there is actually no sale/profit for the merchant, only the publisher.
- Copying other affiliate’s website content: this way, potential customers are being confused and sent to the wrong website, leaving the merchants without extra audience thus leaving the hardworking affiliate without revenue.
These fraudulous practices give affiliate marketing a bad name, especially in the gambling industry. The better affiliate networks are on a mission to deal with the fraud. It is like rowing upstream, but they are determined. They will immediately ban fraudulent affiliates’ accounts and even block their earnings. Names will be noted on blacklists that are being shared with other networks. These networks provide forums that deal with only detection of scams, monitoring and in some cases even report for prosecution.
In good affiliates we trust
Narrowed down, as a starting affiliate, you have to prove to the affiliate program that you are trustworthy and provide site traffic details. Contact us to get more info on all affiliate programs.